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Monday, 31 January 2011

Bridal Trends from Asiana Bridal Fashion show 2011 @ the park plaza LONDON

Hello fashion Lovers
This week has been all about Asian fashion and in particular weddings! Asian wedding business is  huge in the United Kingdom. Asians, NRI and international Asians now form a majority of UK and this naturally had lead to many Asian brands and designers opening up in the UK to launch or expand their brand. With some new designers and some old fashion houses, I must add thatUK has a huge demand of wedding attire by clients and there definatly is room for grand exposure.
This week I was at the Asiana Bridal show 2011 at the Park plaza hotel ,London and as I sat down to watch the 2011 grand bridal fashion show I could describe my feeling as : EXCITED! .
Excited to see the collection, Excited to see what the designers of London had to offer for the brides and groom of 2011. With such a busy start to the event I was anticipated and already expected a good show. While waiting in the second row seat, I got myself ready to be surprised for a new level of Haute Couture by Asian designers of London and since its been all about weddings recently around me, wheather its my sisters wedding plans or khubsoorat collections special exhibition at the park plaza or the exclusive interview of Mani Kohli about the persona of bride and grooms. It surely has been all about weddings around me this week so i was really to be fully inspired by the show.
It began with a grand opening , many designers participated at the show displaying their bridal attire for this year. so without further delay here are the pictures from the show and my overall review on the show & bridal trends 2011.

Firstly can I please define Haute couture: Haute couture (French for "high sewing" or "high dressmaking"; pronounced) refers to the creation of exclusive custom-fitted clothing. it is re-defined in todays era as clothes with a uniqueness, something exclusive, clothes make with the highest of quality and attention given to the tiniest detail. In the Asiana Fashion show I did not see any aspect of haute couture in these bridal clothes, some outfits even had threads hanging and in terms of exclusivity and uniqueness the entire show looked like its designers by one designer. I saw a lot of sameness and not enough newness or heritage from the designers. Each label must have its own brand identity with Asian fashion being so stitched to its roots of embroidery and craftsmanship can i please add that the bridal shows outfits dint resemble any of that. In the race of ditching the old they have sank in so much newness that the traditional work found in the Asian outfits was missing immensely. what happened to the chickenkari, karhai and heavy embriodery? It got all replaced by stones?
Key Trends:  In bridal lehngas (skirts) as always RED was an evident colour as Asian bride's uniform colour is red, also i saw some ivory and lots of vibrant oranges, turquoise and emerald green colours for lehengas and dresses.
Details: STONES, STONES, and MORE SILVER Swarovski stones. I felt that the brand embassodor of these emsembles was Swarovski stones, each and every outfit was blinging with countless stones specially the reds. There wasn't any new element for the brides of 2011, each and every designer's collection was repetitive and same. I couldn't distinguish the style of one designer as they all were so similar to the other designers. as a Fashion graduate of London college of fashion and being studying fashion from the last 7 years I can criticize these collections a bit by saying stones are nice BUT not every bride wants to be seen in PURE RED WITH SILVER SWOROSKI. Please experiment add more colours try new things, be extravagant.
In terms of Colours and fabrics: I spotted some purples, turquoise and ivory with some bright vibrant shades. in terms of fabrics Velvet was a nice one on the ramp this season, it looked nice when used in the right proportion.
Overall the whole show felt that ED Hardy had released a collection of lehengas!



Check the pictures for inspiration let me know what you think of the entire show. (Please click on the Link for the full album)
Photo Credits: Sadaf R Godil
Location: Park Plaza hotel London
Stage credits for the fashion show: Maz of Leicester (took 8 men and 35 hours of work to put together the beautiful background: http://www.mazmashru.co.uk/)

1 comment:

  1. Very well written sadaf ! Truely it shows how much u payed attention on small and minute details. And "ed hardy making lehengas " was just laughter . Looking forward for your next blog . Cheers !

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